<p>Learn how to identify your ICP as you scale from anyone who will buy(PMF), to actual profitable segments(GTMF). And learn how to verify which segment to pursue using data. </p>

Learn how to identify your ICP as you scale from anyone who will buy(PMF), to actual profitable segments(GTMF). And learn how to verify which segment to pursue using data.

RB 003 - Identifying and Verifying Your ICP

With GTM roles shifting to the right, B2B SaaS marketers need strategies and playbooks to implement today in order to make change for tomorrow. That's why we created "Revenue Bytes," to deliver byte sized frameworks that move the needle today so you can scale tomorrow.

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RB 003 - Identifying and Verifying Your ICP

RB 003 - Identifying and Verifying Your ICP