<p>Revenue Generation, which historically is associated with sales, is now an expectation that CEOs and the board have of B2B SaaS Marketers. So that means GTM roles are shifting to the right (towards revenue). This is the new right for B2B SaaS marketers, which requires new playbooks and focuses on revenue outcomes and sales ROI. </p>

Revenue Generation, which historically is associated with sales, is now an expectation that CEOs and the board have of B2B SaaS Marketers. So that means GTM roles are shifting to the right (towards revenue). This is the new right for B2B SaaS marketers, which requires new playbooks and focuses on revenue outcomes and sales ROI.

RB 004 - Right Is The New Right

With GTM roles shifting to the right, B2B SaaS marketers need strategies and playbooks to implement today in order to make change for tomorrow. That's why we created "Revenue Bytes," to deliver byte sized frameworks that move the needle today so you can scale tomorrow.

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RB 004 - Right Is The New Right

RB 004 - Right Is The New Right