It’s time to stop thinking about intellectual property as something purely for your legal counsel to deal with. That’s the driving idea behind John Palfrey’s aptly titled new book Intellectual Property Strategy.

Companies and institutions that have to worry about creative works, trademarks, or brands would be well-suited, Palfrey says, to seize the sword and shield from the attorneys (who tend to be aggressive and/or defensive about IP) and exercise a little more flexibility and creativity with intellectual property on their own.

Palfrey sat down with David Weinberger for this week’s Radio Berkman to talk about why.