RC Cola has unveiled its no sugar variant as the company aims to move away from stevia in its products.

RC Cola's Moshy Cohen told FoodBev Media: "I think the market divided into two groups, people that don't care about sugar or those who want to reduce sugar consumption with go for no sugar variants. 

"I'm unsure consumers liked the texture of stevia, the mouth feel it can provide and also I don't think the mid-calorie concept of lower sugar products really caught on with consumers. There are those who will have one RC with full sugar and then there's those that will have 10 RC's without any sugar at all.

"There's no mid-calorie point."