In Episode 14 of Whiskey and Wireless, Ron Willett sits down with Miriam Liszewski, RCS Commercial Product Manager at Sinch, to talk about what’s changed in the last 18 months and why RCS is finally moving from “someday” to real adoption.

Miriam shares her path from Google (starting in RCS back in 2018) to Sinch, how RCS for Business is reshaping brand-to-consumer engagement, and why Apple support was the tipping point that made enterprise conversations start happening for real.

They also get into how RCS compares to SMS/MMS and WhatsApp globally, why “entitlement servers” suddenly matter, and what the next wave of messaging looks like as reach increases and fallback becomes the exception instead of the rule.

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