<p>Balancing brand with demand is a hot topic in B2B right now. But as always, we're sceptical about some of the self-serving arguments put forward by the creative industry. In our latest podcast, we pick this all apart...</p>

Balancing brand with demand is a hot topic in B2B right now. But as always, we're sceptical about some of the self-serving arguments put forward by the creative industry. In our latest podcast, we pick this all apart...

Re-balancing B2B brand & demand generation

Truth, Lies &amp; B2B Tech provides an unfiltered take on the latest technology trends in marketing, sales and service/CX. We cut through the hype, the self-serving agendas and the bullshit advice in search of what really matters.

Key themes include: go-to-market strategy &amp; operations, HubSpot optimisation, tech stack integration, automation, AI, content &amp; website development.

Every episode, ROMI co-founders Craig &amp; James provide informed opinion, alongside special guest interviews with leading experts from the world of B2B marketing, sales &amp; service.

Business

Marketing

Truth, Lies & B2B Tech provides an unfiltered take on the latest technology trends in marketing, sales and service/CX. We cut through the hype, the self-serving agendas and the bullshit advice in search of what really matters. Key themes include: go-to-market strategy & operations, HubSpot optimisation, tech stack integration, automation, AI, content & website development. Every episode, ROMI co-founders Craig & James provide informed opinion, alongside special guest interviews with leading experts from the world of B2B marketing, sales & service.

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Re-balancing B2B brand & demand generation

Re-balancing B2B brand & demand generation