The Purposeful Strategist

Re-balancing the Organisation’s Purpose Unlocks Potential


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Sometimes commercial success can cause an organisation’s original purpose to dim over time. . That was the challenge facing Mike Astell, CEO of FCDO Services, an executive agency and trading fund owned by Britain’s Foreign Office, with customers in both the public and private sectors around the world.

Re-grounding the organisation in its original purpose unlocked a surprising amount of enthusiasm and revealed unexpected potential. The initiative also led to a new business strategy and a more effective way of communicating with the executive and the board.

Listen to Mike Astell tell Belden Menkus how he and his team did it.

https://www.fcdoservices.gov.uk/about/

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The Purposeful StrategistBy Belden Menkus

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