What is the best way to define churn and how should this affect your retention techniques? What are the right and the wrong ways to re-engage users? In this episode, we get serious about understanding what churn actually is, and determining the best tactics to bring users back into an app. Plus, an important announcement from your hosts.

"You're always going to have a healthy number of users that churn, whether it be due to something completely unrelated to your product, or something related to your product, but not something that you should be paying attention to. You're not going to be able to please every user." — Austin at 15:25

Episode with Anum Hussain: https://soundcloud.com/ux-and-growth/personas-content-and-growth-marketing-with-anum-hussain-senior-growth-marketer-at-hubspot

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Matt on Twitter: Twitter.com/mattrheault