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Re-imagining Business Operations through Behavioural Economics
Kenyan Wallstreet Resident Economist Prince Muraguri talks to Nate Peterson, Vice President of Partnerships at the Busara Center for Behavioral Economics on how businesses can leverage on behavioural economics to better understand the changing customer experience and customer journey in the COVID-19 era.
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By Kenyan Wall StreetKenyan Wallstreet Resident Economist Prince Muraguri talks to Nate Peterson, Vice President of Partnerships at the Busara Center for Behavioral Economics on how businesses can leverage on behavioural economics to better understand the changing customer experience and customer journey in the COVID-19 era.