It’s easy for founders to look at an industry and think that you’ve already missed the boat. I could have done this with travel in 2003 and missed the destination wedding trend – and it would be easy to conclude that ride management has already been won by Uber and Lyft.

But today’s guests – Zach Castaneda and Steven White are approaching the transport space with a unique spin that is starting to catch waves. As industries mature, they leave holes for new entrants – and that’s exactly what Zach and Steven see in transport.

Their company Shofeur is helping re-invent a segment of the transport space by helping fleet operators level up with their customers.

We had a fascinating talk – where Zach and Steven explained what was missing in the space, why they saw the opportunity, and how they are gaining steam going after it with Shofeur.