As we continue our look back at some of our most popular episodes, we’re revisiting another must-listen discussion - this time with two industry heavyweights: Sonja Keerl, co-founder of the MACH Alliance, and Jim Herbert, CEO of Patchworks.

Recorded in November last year, this episode explored a pivotal moment for MACH technology as businesses demanded more flexibility, speed, and scalability from their digital commerce solutions. Fast forward to today, and those conversations are more relevant than ever - especially as AI reshapes commerce, and enterprise buyers push vendors to adapt faster. 

🔍 Discussion Highlights:

•  MACH at a Crossroads – Are vendors keeping pace with evolving buyer expectations?
•  AI’s Expanding Role – How AI is simplifying commerce and integrating into MACH frameworks.
•  Tech-Savvy Buyers – Digital-native enterprises are reshaping how tech is adopted and implemented.
•  Platform Evolution – Can Shopify and other platforms meet enterprise needs while staying MACH-compliant?
•  New Frontiers for MACH – How industries like healthcare and financial services are embracing composable tech.
•  The Vendor Challenge – Why adaptability is key in a fast-changing landscape.

If you missed this episode the first time around - or want a refresher - now’s the perfect time to tune in.

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