Break down barriers by using the EXACT words, phrases and language that new customers and new paddlers know and understand. Understand the various types of customer personas or avatars in the paddling customer pyramid.  Discover my two favorite online tools that unveal EXACT words, phrases and questions people are asking and searching for online right now. How to setup new paddlers for success, how you can show up and answer their questions, earn their trust and grow your business.

In this interview:

• Define 4 types of customer personas
• Why big box stores are successful to selling packages to newbies
• How you can show up to serve that newbie, be their guide, help them be successful to getting them on the water and gain that customer
• What is the #1 question asked online by new paddlers?
• Top 2 favorite online tools to use as a resource for discovering exact phrases and questions being asked MOST online
• How to use this information to serve new paddlers
• How to avoid overwhelm; the language you use breaks down barriers or builds them up

Find out more: Episode 27