The CEO of Reach Out and Read, Brian Gallagher, discusses their innovative program which provides books to children by partnering with pediatricians—giving children a new book at each well-child checkup from birth to age five. Reach Out and Read provides life-long benefits: engaging families, supporting parent-child bonding, brain development, and literacy skills. They often focus on low-income communities—leveling the playing field by preparing all children for formal education. Pediatricians who take part in the program have embraced it as an essential component of a child's healthcare. This episode is sponsored by Vernier, https://www.vernier.com/training; Open Up Resources, https://www.openupresources.org, Flinn Scientific, https://www.flinnsci.com and https://www.reachoutandread.org