What happens after you hit a major life goal—like losing 100 pounds or making your first million—but still feel unfulfilled? In this raw and high-energy episode, Brunson Smith sits down with powerhouse sales leader and author Drewbie Wilson to unpack what really keeps people from maintaining success. They dive into habit formation, personal transformation, and why putting yourself first isn’t selfish—it’s necessary. You’ll also hear surprising parallels between weight loss, podcasting, and entrepreneurship. This one’s for anyone chasing their next level and wondering how to keep it once they get there.

Here’s what we talked about:

• The dark side of success: Why personal growth spikes often lead to setbacks
• Mindset to maintain vs. mindset to achieve
• Why success often fades when habits fade
• Personal transformation through weight loss (twice!) and self-worth
• The trap of the “martyr complex” in entrepreneurs and parents
• Time, energy, and effort: your only non-renewable resources
• Being an example vs. seeking validation
• Letting go of rigid podcast formats for authenticity and energy transfer
• How vulnerability, storytelling, and real conversations drive impact
• Drewbie’s books and tools for tactical accountability in sales and life
  
  

Learn more about Drewbie Wilson:
Website: drewbiewilson.com
Sales Training & Resources: callthedamnleads.com
Podcast: crushingtheday.com

Instagram: @drewbierides
Twitter (X): @drewbiew
Facebook: Drewbie Wilson Marketing
LinkedIn: Drewbie Wilson

Check out Brunson Smith’s socials:
Instagram: https://www.instagram.com/brunsonsmith1/
LinkedIn: https://www.linkedin.com/in/brunsonsmith/

In this episode of REACH, host Brunson Smith welcomes Nicky Billou, an accomplished entrepreneur, author, and speaker. Nicky shares his remarkable journey of leveraging podcast guest appearances to generate leads and sales. He discusses the importance of having a strong intention when guesting on shows and how authenticity resonates with audiences. Nicky also emphasizes the value of inspiring listeners, building relationships with hosts, and the transformative power of belief in oneself.


Here’s what we talked about:

• The importance of having a strong intention when appearing on podcasts.
• Being yourself resonates more than trying to be someone else.
• The significance of inspiring the audience during podcast appearances.
• Building relationships with hosts can lead to referrals and business opportunities.
• The role of belief in oneself and the impact of having someone who believes in you.

Learn more about Alex Sanfilippo:
Book: https://www.amazon.com/Get-Booked-Paid-Generate-Guesting/dp/B0DDQ1ZYS3
LinkedIn: https://ca.linkedin.com/in/nickybillou


Check out Brunson Smith’s socials:
Instagram: https://www.instagram.com/brunsonsmith1/
LinkedIn: https://www.linkedin.com/in/brunsonsmith/

In this episode of REACH, host Brunson Smith welcomes Alex Sanfilippo, the founder of PodMatch and a prominent figure in the podcasting community. Alex shares invaluable insights on what makes a great podcast host, emphasizing the importance of understanding your audience's needs. He discusses going beyond active listening, the significance of preparation, and how to create a comfortable environment for guests. Alex also highlights the power of follow-up questions and the impact of genuine service in building lasting relationships.

Here’s what we talked about:

• Understanding your audience is crucial for podcast success.
• Researching your guests enhances the quality of interviews.
• Driving the narrative forward in conversations with active listening.
• Creating a comfortable environment helps guests open up.
• Follow-up questions often yield the most engaging content.
• Building rapport with guests can lead to lasting relationships.
• Providing value to guests can enhance their experience and your network.
• Service and love in podcasting fosters genuine connections.

Learn more about Alex Sanfilippo:
Website: https://podmatch.com/
Website: https://alexsanfilippo.com/
LinkedIn: https://www.linkedin.com/in/alexsanfilippo/


Check out Brunson Smith’s socials:
Instagram: https://www.instagram.com/brunsonsmith1/
LinkedIn: https://www.linkedin.com/in/brunsonsmith/

In this episode of REACH, host Brunson Smith sits down with Angelo Ponzi, a seasoned fractional CMO with decades of experience in advertising, market research, and business strategy. Angelo shares hard-earned lessons from his entrepreneurial journey, the importance of market validation, and why strategy must come before tactics. He also breaks down the realities of launching and marketing a product, the common mistakes entrepreneurs make, and how podcasters and content creators can effectively monetize their brand.

Here’s what we talked about:

• Why not every idea succeeds and how to handle failure.
• Why market research and strategy should come before execution.
• Practical strategies for turning attention into revenue.
• The mistakes startups make, from poor market research to lack of execution.
• How Angelo leveraged his podcast for networking and client acquisition.
• The importance of repurposing podcast episodes and blog content

Learn more about Angelo Ponzi:
Website: https://www.craftmarketingandbranding.com/
LinkedIn: https://www.linkedin.com/in/angeloponzi/

Check out Brunson Smith’s socials:
Instagram: https://www.instagram.com/brunsonsmith1/
LinkedIn: https://www.linkedin.com/in/brunsonsmith/

Damon Burton, a seasoned entrepreneur and founder of a successful agency, brings a wealth of practical experience to the table. With a strong focus on financial stability and critical thinking, Damon has been actively involved in instilling these essential skills in his own children. By immersing them in the world of entrepreneurship and providing hands-on guidance, he has empowered his kids to grasp the importance of independence and financial responsibility from an early age. Damon's dedication to nurturing their entrepreneurial mindset and practical abilities reflects his commitment to equipping the younger generation with the tools for financial success.

Have you ever heard these myths about selling? Myth 1: Sales is all about psychological manipulation. Myth 2: Selling means being sleazy and pushy. Myth 3: The goal of sales is to notch up as many clients as possible. I'll share the truth about selling in a way that doesn't suck, but first, let's uncover the real strategy behind successful sales. Here's how to shift the paradigm and make sales a genuine value exchange.

My special guest is Aleasha Bahr

Aleasha Bahr is a seasoned sales professional known for her expertise in consumer engagement and sales strategies. Aleasha brings a wealth of experience in understanding consumer dynamics and building lasting customer relationships. Her unique approach to sales is grounded in empathy, curiosity, and the ability to navigate resistance, making her insights invaluable for sales professionals and entrepreneurs looking to refine their sales strategies and grow their businesses.

"You know that feeling where great things start happening to you, but you start to question, man, do I really even deserve this?" - Doctor Barrett Matthews

As Reachers, we all struggle when things aren't going our way. But even tougher sometimes is when things ARE going out way and we feel like we don't deserve it.

In this episode, you will be able to:

• Unleash strategies to conquer imposter syndrome and boost your confidence.
• Unlock the secrets to effectively monetizing your podcast and turning your passion into profit.
• Master the art of communicating effectively to captivate your audience and build strong connections.
• Harness the power of service to propel the growth of your business and leave a positive impact.
• Explore the art of crafting a solid exit strategy for your podcast to ensure a graceful transition and future success.

JP Hightek is the undeniable GOAT of YouTube consulting. He shares some really awesome insights about how to optimize video and live streaming as a podcaster. He also shares some top notch idea on how to increase our presence on YouTube as a whole.

What if there was a perfect roadmap to know exactly how which pieces of content would actually get you seen? See, all the big names you've heard of just tried everything and, well, it worked. What if you knew which things would move the needle and which wouldn't? Well, you would no longer need a full time  content team to publish on every channel known to man. Jason Barnard shows us why this is now a possibility. Tune in and learn how to hack Google to make you seem famous, even if you aren't.