Today’s tip comes from the article 5 Lesser-Known Ways to Skyrocket Your Brand’s Growth With Podcasting:

Sponsor a podcast.

Creating your own podcast might sound daunting. But sponsoring a podcast is a simple way you can still get your name in front of a podcast audience. According to research highlighted in the article, 69% of podcast ads help listeners learn about new products or services.

You just need to find the right shows that your target audience listens to. This will increase the likelihood of the listener caring and checking out your content.