Got a question? Kev probably has the same one
Welcome to Reaching for Position Zero — the regular podcast where we tackle AI search one question at a time, with straight answers, the occasional laugh, and no computer science degree required.
This one is for you if you run a small business, rely on your website to bring in customers, and have a sneaking suspicion that something is changing in the way people search - but nobody has explained it in a way that actually makes sense yet.
In our very first episode we are setting the scene for everything that follows.
You already know about search. You use it every single day - typing, speaking, asking Alexa, asking Siri. And what comes back is a big list of websites that Google thinks can help you. For years, getting to the top of that list was the goal. Page one. Position one. The holy grail.
But here is the thing. That list has always been a bit of a playground for the bigger brands. The ones with the largest budgets. The ones who could afford to dominate. Most small businesses never even got close to page one. They were buried somewhere on page four (if they were lucky) where nobody ever goes.
Until now.
Because sitting above position one - above the entire list - there is a new space. A single answer, already summarised, already selected, already served up before anyone has to click. On Google it appears as a featured answer with sources credited underneath. On ChatGPT it might be the only result you see.
That space is Position Zero. And it is the most powerful place a small business can be right now.
In this episode Susi explains why the name felt inevitable, why she has been talking about this for eighteen months while most people were still not listening, and why small businesses are actually better placed than most big brands to reach Position Zero - because this game is won with clarity, not cash.
Kev asks exactly what you are thinking. Including whether position one is basically the first loser. It is.
What you will take away from this episode:
What Position Zero actually is and why it matters more than position one. Why the old search game was stacked against small businesses. Why AI search has changed everything. And one simple thing to do this week to start noticing Position Zero in the wild.
Next episode: What Is Answer Engine Optimisation - and why is a recently launched website already picking up brand new traffic from ChatGPT?
Want to know if your website is ready for AI search? Visit us at kingstown-web-studio.co.uk — and if you have a question or just want to say hello, drop us a message on WhatsApp at wa.me/447936984711. We would love to hear from you.
Come with us. We are figuring this out as we go.
This podcast has been brought to you by Susi at Kingstown Web Studio - a small business web designer and AI search specialist helping small businesses get found, get chosen, and reach Position Zero.
Visit us at our home: Kingstown-web-studio.co.uk
Want to get in touch? WhatsApp @: wa.me/447936984711
Let's get social: https://www.linkedin.com/in/susan-e-hogan/
