As a new designer, it seems there is a tempting scenario that goes something like this. They don't like a local business's website and decide—with good intentions—that they need to reach out and talk about it. They think they know better. They think it knows just what they need. They go as far as creating a concept with the intention of just presenting it to them. What happens though, is rather than getting an excited client from the deal, they put the owner on defense. The owner might be mad before they've even considered something needs to change. They're angry because assumptions were made and someone is crapping all over what they did. At that point, the bridge is all but burned.