Ecommerce Unboxed

Reaching £2M Online Sales in Year 1 with Brie Read


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About the episode:

For this first episode I sit down with Brie Read, a seasoned digital marketer and successful e-commerce entrepreneur. 

Former data analyst and CEO of Diet Chef, Brie ran a Facebook agency for several years. In April 2018, she co-founded Snag the “every-size and every-shape” tights company, a business which rose to £2.3M in online sales after only a year of trading thanks to a singular approach to e-commerce marketing.

Brie breaks down for us the recipe behind Snag Tights’ early success, their approach to e-commerce, social media marketing and creating a brand co-owned by customers as well as why they don't do any e-mail marketing and why they do NOT sell on Amazon!

More about Snag:

Website: snagtights.com
Instagram: www.instagram.com/snagtights
Facebook: https://www.facebook.com/snagtights
Twitter: https://twitter.com/SnagTights
Brie's article about e-mail marketing: https://buff.ly/2HzbnKX

Acknowledgements

Editing by Gonçalo Abrantes
Music “Vera Cruz” by Relly and produced by Snakehips
Artwork by Audrey Hacq

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Ecommerce UnboxedBy Florent Hacq