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Reaching the right audience through niche marketing | Mark Duffy
Don't underestimate the value of an incredibly niche market. That's where the gold dust lies, according to Mark Duffy.
As the digital marketing manager for the EMEA region at Lumenis, Mark's an expert on reaching specific audiences through tailored campaigns and targeted LinkedIn ads.
Shaheen Samavati interviews Mark in today's podcast episode, discussing topics such as the benefits of super niche marketing and the acceleration of digital marketing due to COVID-19.
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By The Global Marketer
5
99 ratings
Don't underestimate the value of an incredibly niche market. That's where the gold dust lies, according to Mark Duffy.
As the digital marketing manager for the EMEA region at Lumenis, Mark's an expert on reaching specific audiences through tailored campaigns and targeted LinkedIn ads.
Shaheen Samavati interviews Mark in today's podcast episode, discussing topics such as the benefits of super niche marketing and the acceleration of digital marketing due to COVID-19.