As a result of the pandemic, companies were forced to make revolutionary changes to their business model. Launching podcasts are a great way to make that first step, integrating digital tactics into your typical PR activity.

In this episode, Dani White, Senior Account Manager at Jargon PR, and Luke Smith, Junior Account Executive at Jargon PR, discusses how businesses can reach their audience through podcasts, the process of launching a podcast, and their key advice for doing so.