So it's 2022. We're in the second week of 2022. And we're really focused on getting to the next level. We want to get our business to the next level. And I've done. There's a podcast series that I've done already back around episode 45, that seven ways to take your business to the next level. But I wanna talk about some tips specifically to getting your business to the next level. And I want to go through these things and help you look at different ways to grow your business. Cause that's probably why you're listening to this podcast because you wanna DMN8 the day you want to grow your business. So today I wanna talk about reach your customers in more ways than one, find prospects in more ways than one. Should be using Google, should be using Facebook, social media should be using targeted email marketing, targeted direct mail, all kinds of ways that you can be reaching your customers. When you're using a multi-channel approach to grab prospects, you're not limiting yourself to one or two things that brings in prospects, because what happens when you're limiting yourself to one or two things, yet peaks and valleys. And you'll see this more so in established companies than you will in younger companies, but they'll get dialed in on one or two sources of sales revenue, or one or two sources of customer acquisition. And you really focus on that and they don't do anything else, and they see peaks and valleys. You want to be focused on casting a wide net with as many options as possible. If I a home service business, I'm definitely utilizing Google, ads, search optimization, local SEO. I'm definitely using social media, both paid and unpaid. I'm definitely going to utilize signs. I'm definitely gonna use utilize targeted direct mail. I'm definitely going to utilize email. I'm gonna ask for referrals. I'm gonna ask for repeat business. I'm going to cast my net as many ways as possible to as many opportunities as possible and in doing so, what I'm doing is building up the options to get more clients, to get more customers, to get more money instead of just depending upon one. Google's great search is great, but there's gonna be a time when search is low, social media is great, but if you get suspended, it happens. What if you go to Facebook jail, it happens to the best of us. You have other things in place to draw in customers. So you wanna take your business to the next level. Do this, sit down. How many lead sources did you have in 2021? How many of those lead sources produced at least 10% of your leads? If that number isn't at least four, maybe five, think of ways to now begin to produce more leads to get four or five of those lead sources producing at least 10% or more of your leads. You do that. You're gonna get your business to the next level. You're gonna DMN8 the day.