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Reaching Your Target Audience
Journalists compete with hobbies, family, technology and other interests to grab their audiences' attention, especially since we're living in the "age of distraction." In this episode, award winning Writer and Photographer Holly Spangler shares her strategies for creating content that resonates with her readers. She is an executive editor with Farm Progress, senior editor of Prairie Farmer and was named an AAEA “Master Writer” in 2005 and 2015. Holly was also past president of the Ag Communicators Network in 2014.
Links Mentioned in this Episode:
Interview Tips
http://agcommnetwork.com/10-interview-tips-from-the-pros/
Favorite Stories:
The "Voice of Agriculture" retires
https://www.farmprogress.com/farm-life/voice-agriculture-retires
Why aren’t land values in the tank?
https://www.farmprogress.com/land-management/why-aren-t-land-values-tank
Could climate change be good for Midwest agriculture?
https://www.farmprogress.com/commentary/could-climate-change-be-good-midwest-agriculture
The combine in the living room
https://www.farmprogress.com/commentary/combine-living-room
Beware the rural outrage cycle
https://www.farmprogress.com/farm-life/beware-rural-outrage-cycle
Podcasts:
NPR Fresh Air with Terry Gross
https://www.npr.org/podcasts/381444908/fresh-air
Skimm’d from the Couch
https://podcasts.apple.com/ca/podcast/skimmd-from-the-couch/id1345547675
View all episodes
By AgCommNetworkPodcast
5
44 ratings
Journalists compete with hobbies, family, technology and other interests to grab their audiences' attention, especially since we're living in the "age of distraction." In this episode, award winning Writer and Photographer Holly Spangler shares her strategies for creating content that resonates with her readers. She is an executive editor with Farm Progress, senior editor of Prairie Farmer and was named an AAEA “Master Writer” in 2005 and 2015. Holly was also past president of the Ag Communicators Network in 2014.
Links Mentioned in this Episode:
Interview Tips
http://agcommnetwork.com/10-interview-tips-from-the-pros/
Favorite Stories:
The "Voice of Agriculture" retires
https://www.farmprogress.com/farm-life/voice-agriculture-retires
Why aren’t land values in the tank?
https://www.farmprogress.com/land-management/why-aren-t-land-values-tank
Could climate change be good for Midwest agriculture?
https://www.farmprogress.com/commentary/could-climate-change-be-good-midwest-agriculture
The combine in the living room
https://www.farmprogress.com/commentary/combine-living-room
Beware the rural outrage cycle
https://www.farmprogress.com/farm-life/beware-rural-outrage-cycle
Podcasts:
NPR Fresh Air with Terry Gross
https://www.npr.org/podcasts/381444908/fresh-air
Skimm’d from the Couch
https://podcasts.apple.com/ca/podcast/skimmd-from-the-couch/id1345547675