Ahrefs just announced their new project called Yep, a search engine built for creators. The company has invested over $60m of their own funds into building a search engine that rewards creators by giving up to 90% of revenues generated back to the creators. In this video I cover the details and give you my honest opinion on the outlook of this new search engine.

Timestamps:

0:00 - Intro
01:07 - What we know about the new project
02:21 - The creator revenue split
03:50 - Ahrefs building their own servers
04:25 - Kudos to the Ahrefs team for self funding
05:33 - My reservations about the search engine value prop
08:45 - My reservations about the ad revenue
10:54 - Do I think Yep will be successful?

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