The recent publication of the Government’s Action Plan on Competitiveness and Productivity is a positive and important step in future-proofing Ireland’s economic model in a time of global change.

In this episode of Ibec Responds, Gerard Brady, Chief Economist, and Fergal O’Brien, Executive Director of Lobbying and Influence, examine the detail of the Action Plan, the strong alignment between elements of the plan and Ibec’s “Our Business Ambition” campaign which was launched this past May, the importance of this plan in securing future international investment in Ireland, and the need for Budget 2026 to provide the necessary resources to underpin the plan’s objectives. 

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