This Is CX

Reaction to the Wall Street Journal's Article on NPS


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In this episode, Mike and Paul discuss the Wall Street Journal’s article about the Net Promoter Score (NPS) as a “fad” metric being used by organizations in an attempt to demonstrate their focus on customers – ultimately highlighting many perceived challenges with the metric itself. They discuss what the article got right, what it got wrong, and some best practices to avoid the identified measurement challenges.
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This Is CXBy Paul Hagen, Mike Manfredo

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