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Reactions to activity lags
Expect crickets, be ready for the flood
I am not actually talking about catastrophe here. Not locusts or flooding. Rather the inherent lag whenever you poke the universe.
I do a lot of things on the Internet. One of the confusing and bewildering things that happen when you do is that people reach out. They reach out about something you did 4 months ago. A year ago. I feel like I'm a different person after 2 months and here they are, prompted to action, by something so ancient. It is a reminder that publishing has a long tail. Blog posts, podcasts and even videos will reach people way down the line. The biggest impact is usually disconnected in time from you hitting the "publish" button.
Maybe we can harvest some wisdom from that. Most things you put out into the world will have a very mild response. If any. In terms of marketing a business you can rarely produce results right now, in this moment. You reap the rewards of your effort from six months ago. There is a delay and a threshold to overcome. Your first event, your first writings, your first video, your first anything. It will launch to crickets. If you keep rolling you have a chance to build up momentum and people will have a chance to see you, decide to pay attention and get onboard.
An idea is not worth much. It is how much wood you put behind that arrow. It is how willing you are to drive continuous effort. That's what people respond to. Consistency of ideas, cohesion of plan, will to execute.
If you only break your silence and reach out to the universe when your need is dire you will often find it cold. Especially if you feel desperation. Reach out to the world when you don't need it. Offer what you can. And with a bit of luck you will find yourself inundated with opportunity down the road.
Do you keep your head down and work away at things? Do you build connections and relationships to the parts of the world you want to be in? I appreciate your perspectives at [email protected] or as @[email protected].
Thanks for reading, I really appreciate your time and attention.
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By Lars WikmanExpect crickets, be ready for the flood
I am not actually talking about catastrophe here. Not locusts or flooding. Rather the inherent lag whenever you poke the universe.
I do a lot of things on the Internet. One of the confusing and bewildering things that happen when you do is that people reach out. They reach out about something you did 4 months ago. A year ago. I feel like I'm a different person after 2 months and here they are, prompted to action, by something so ancient. It is a reminder that publishing has a long tail. Blog posts, podcasts and even videos will reach people way down the line. The biggest impact is usually disconnected in time from you hitting the "publish" button.
Maybe we can harvest some wisdom from that. Most things you put out into the world will have a very mild response. If any. In terms of marketing a business you can rarely produce results right now, in this moment. You reap the rewards of your effort from six months ago. There is a delay and a threshold to overcome. Your first event, your first writings, your first video, your first anything. It will launch to crickets. If you keep rolling you have a chance to build up momentum and people will have a chance to see you, decide to pay attention and get onboard.
An idea is not worth much. It is how much wood you put behind that arrow. It is how willing you are to drive continuous effort. That's what people respond to. Consistency of ideas, cohesion of plan, will to execute.
If you only break your silence and reach out to the universe when your need is dire you will often find it cold. Especially if you feel desperation. Reach out to the world when you don't need it. Offer what you can. And with a bit of luck you will find yourself inundated with opportunity down the road.
Do you keep your head down and work away at things? Do you build connections and relationships to the parts of the world you want to be in? I appreciate your perspectives at [email protected] or as @[email protected].
Thanks for reading, I really appreciate your time and attention.