The crew at Cvent just participated in a pretty noteworthy conference, the Forrester B2B Summit, and we want to tell you all about it! It's a third-party consultant agency that allows us to get out of the sales pitches and really talk about marketing as a whole. Pretty awesome stuff.

So, on the show today Alyssa is joined by Christine Kelly, a team lead of the Marketing Technology team at Cvent, and Tiffany Sanford, a member of the Demand Generation team.

Listen in as they share their favorite moments and takeaways from the conference.

Key Takeaways:

- Catering the experience to how you want to participate

- Choosing the right experiences for the right audiences

- Making lasting brand impressions

What to listen for:

[01:15] Why they were excited to attend the event

[05:06] Lasting impacts of the conference

[09:42] Experiencing it without feeling FOMO

[12:24] Unique examples of brand impressions

[15:07] Top trends in MarTech and marketing

[21:30] Keeping your message consistent

[23:45] What the trends mean for future events

[26:11] The future of networking