I recently had a meeting with one of our most-valued clients & she was telling me of the time she spent all weekend making cookies for her holiday parties.

The whole conversation really reminded me of how awesome it is to tell stories that relate to people & connect on an emotional level.

You can read all the books & have all the knowledge in the world about something, but it doesn't connect like a great, personal story does.

Thank you for the listen...drop me a line on LinkedIn at www.linkedin.com/in/darrenmcabery and tell me what you thought of this episode!