Today we speak to Craig Heatley, one of New Zealand's richest businessmen about a book that has had an impact in his life: Influence. The Psychology of Persuasion by Robert Cialdini. He talks about what he learnt from the book and why aspiring business people should also consider reading it.

At Making Sense of Marketing, we believe that reading is a great way to up-skill yourself. Not every successful person is a reader, but many are. Reading allows us to learn from the experiences of others and shortcut our journey to success!

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