Walter Crosby, CEO of Helix Sales Development, works with entrepreneurs and business leaders to build sales teams that can thrive in any market—especially the tough ones. Walter believes that economic downturns expose the gaps that were always there: misaligned messaging, poor prospecting habits, and sales teams built for comfort, not performance.  

In this interview, Walter talks about two very different books that he re-reads from time to time, such has been their importance to him!

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