The piece Customer Research: 5 Ways to Read Your Target Customers’ Minds highlights an important difference between customer research and market research.

Customer research involves asking your customers questions on an ongoing basis. This gives you a better understanding of their actual needs. It will also help you predict what they will do. 

Companies that actively conduct customer research enjoy a 55% higher retention rate and grow their annual revenue by 48.2% more than those that don’t.

Are you performing customer research? If you aren’t, you should probably start. 

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