<p>A/B testing (also known as split testing) is a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions.</p>

A/B testing (also known as split testing) is a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions.

Read your Customer's Minds with A/B Testing

Fast, bite-sized, jargon-free lessons on product marketing, user experience and digital marketing. Super short episodes designed for time-crunchers and professionals on the go.

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Read your Customer's Minds with A/B Testing

Read your Customer's Minds with A/B Testing