As groups people we are always faced with the challenge to communicate ideas, tips, and hacks to help our people lead to the best of their abilities. So how do we communicate those ideas so that they will stick? What is it that makes it memorable so that those we are leading take an actionable step? This month’s episode of Reading Lenz with @Nick Lenzi is joined by @JW Hilliard from @Southside Church in Peachtree City, GA - tune in as they break down the book Made to Stick by Chip and Dan Heath and learn why some ideas thrive and others die. 

TODAY’S BOOK

Made to Stick by Chip and Dan Heath.

SHOW NOTES

The Six Principles of Success

1. Simple
2. Unexpected
3. Concrete
4. Credible
5. Emotional
6. Stories

ABOUT OUR GUEST

Passionate about empowering others to live boldly for Jesus through biblical community, JW serves as a Groups Director at Southside Church in Peachtree City, GA. He enjoys hiking, coffee, good books, and great conversations. He's blessed to serve Jesus through the local church and to share life with his amazing wife Melissa and two awesome sons Cade and Zechariah.

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