What does the next decade of tourism in Victoria really look like?

In this episode of The Growth Edit, I’m joined by Julian, Research and Insights Lead at Visit Victoria, to unpack the data shaping the state’s 2030 Tourism Strategy.

We discuss the trends operators need to know now, from the rise of family travel and Asian markets, to opportunities in food, drink and agritourism. Julian also shares how operators can tap into free research to guide marketing and product decisions without drowning in data.

If you work in tourism, wine or hospitality, this is an insightful look at what’s next for Victoria’s visitor economy.

Resources mentioned in this episode:

• Visit Victoria Corporate Site – Research & Insights: https://corporate.visitvictoria.com/research-insights

• Visit Victoria’s 2030 Visitor Economy Strategy: https://corporate.visitvictoria.com/visitor-economy-2030

• Tourism Research Australia – Tourism Forecasts: https://www.tra.gov.au/en/economic-analysis/tourism-forecasts.html

• Tourism Australia – Future of Demand Report: https://www.tourism.australia.com/en/insights/future-of-demand.html

• Regional Tourism Boards (Victorian Visitor Economy Partnerships):
  https://corporate.visitvictoria.com/about-us/visitor-economy-partnerships

Email Julian's team: [email protected]

About Holly Formosa Consulting

Holly Formosa Consulting helps food, wine and tourism businesses turn marketing plans into real growth.

I’m opening 10 complimentary strategy call spots between now and December to help operators unpack their biggest marketing challenges and get clear on next steps.

Book your free 30-minute call: hollyformosa.com/letstalk