Most companies are buying AI tools before they've decided what they're for. James Carman, Callibrity CTO, and Jason Swafford, founder of Drag6, make the straight-talking case for the other way around.

From there they cover why "failing" at AI is often just R&D in disguise, how to reframe shadow IT as innovation instead of a threat, why governance should feel like a head start rather than a tax, where vibe coding helps versus where it leaves a mess to clean up, and whether the Chief AI Officer role is here to stay.