Transactional estate agency is all the rage. For everyone except the client. 

In what has become a commodity sector, agents focus on generating sales leads rather than buiding relationships. When they finally get to meet the 'lead', they are strangers. Hoping to convince and convert. Probing with questions that border on intrusive. 

Get close to your potential clients. Build a relationship. Before you get together. 

Listen in as we deep-dive into, among other things, the film industry and how it relates to real estate.