In this episode of The Growth Engine, Mike Parsons is joined by Lauren Calautti, Chief Revenue Rocketeer at Scalare Partners, to break down the essential building blocks of a successful go-to-market strategy.Together, they explore why great products don't automatically become great businesses, and why founders need to be just as obsessed with growth as with product development.Mike and Lauren discuss how to define your Ideal Customer Profile (ICP), build messaging that resonates with both users and buyers, identify the metrics that actually matter, and create a repeatable sales system using a CRM. They also share practical advice on founder-led sales, partnerships, referrals, AI-powered go-to-market, and how to launch with confidence while keeping your focus on generating real customer revenue.Whether you're pre-revenue, launching your first product, or looking to build a more predictable growth engine, this episode is packed with practical frameworks and real-world advice you can put into action immediately.In this episode you'll learn:- Why go-to-market deserves as much attention as product development- How to define your Ideal Customer Profile (ICP)- The difference between users, champions and economic buyers- How to craft messaging for problem-aware and problem-unaware markets- Why customer education is often your biggest competitive advantage- The CRM metrics every founder should track- Practical founder-led sales strategies that win early customers- Different go-to-market motions including direct sales, referrals, partnerships and technology integrations- Why customer revenue is the best form of startup fundingReady to build your own Go-to-Market?Join Mike Parsons and Lauren Calautti in the 4-Week Go-to-Market Sprint and build a complete growth system for your startup.You'll walk away with:- A clearly defined Ideal Customer Profile (ICP)- Sharper positioning and messaging- Sales and outreach assets ready to use- A CRM and pipeline you can actually manage- Funnel metrics and a practical 90-day GTM roadmap- Live market activity already underwayPresented by: UTS Startups, TechReady Women and Zoho Startups.Register here: https://luma.com/vi8i7u8h