Ready to deal

Monroney is real

Small SUV

Brand is paramount

Great negotiating requires great due diligence.

Don't be rude or angry, assertive not aggressive.

Avoid cash or shopping talk.

No matter what you offer, the dealer will try to bump you.

Always hold your lips together tightly and listen.

Don't acknowledge the price anchor.

Don't take the other people's position or attitude personally

ACV verses allowance.

Either way works but one at a time works best

In a perfect world

Education is ammunition.