Dive into another episode coming to you from MTPConnect’s Development Workshop Series held recently in Sydney for 52 start-up organisations from around Australia. The 2-day program was a terrific opportunity for companies participating in our Accelerator programs to get ‘investor ready’.

Exportia Australia’s Christelle Damiens, an entrepreneur and award-winning author, shared her insights in the workshop “Accessing Global Markets”. Christelle is described as the go-to person for Australian companies looking to expand into the European market and she shared her methodologies, winning strategies and key learnings from more than 20 years of business development in Europe. 

Christelle joined host Caroline Duell at the event to discuss the complexities of the European regulatory landscape, some advice on export readiness, and the value of outsourcing sales and marketing to European experts and finding the right distribution partners to help you scale.