Are you wondering how to stand out from your competition, build brand credibility with your audience and increase your bottom line?
In this episode we talk about using your website and logo as advantages in your business. Your SEO will help your brand stand out above the competition. 
Your brand is how your audience views you.  It’s what makes you, you. A brand is the perception that others have of you.   And it is differentiation, not just with a logo, but a conglomeration of things.

Ready to stand out from your competition? Secrets to building brand credibility and increasing your bottom line, revealed!

Welcome to The Robyn Graham Show!

The Go-To podcast for small business owners and entrepreneurs who want to grow and scale their businesses and achieve success without social media. 

Social media can result in comparison, doubt, and imposter syndrome that will ultimately hold you back from achieving your goals and dreams and the purpose God has called you to. And you don't need it to achieve sustainable success. There are myriad marketing strategies you can adopt to reach your soulmate clients and create opportunities for limitless earning potential.

Hey friend! I'm Robyn Graham, a former pharmacist turned business growth strategist and coach specializing in growing successful businesses without social media. I love to share everything I’ve learned in my 23 plus years of experience as a business owner. 

I’m also the author of "You, Me, and Anxiety". 

If you want to follow your God-led calling and uncover joy, purpose, and passion in your life and business while having an impact, making money, and bringing glory to God in the process, you’re in the right place.

I’m creative, strategic, and techie all rolled into one. If you can’t figure out what’s holding you back in your business, chances are we’ll figure it out for you. Each week I and my guests will teach on how to grow your business without social media in addition to various strategies that you can employ to do so, like:

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- and Mindset and mental health too

Listen each week to get the best advice to help you create the life and business of your dreams. . . while staying aligned with your values and faith in Jesus, so that you can build a solid foundation, fulfill your purpose, and help create a ripple effect of good in the world. 

If you're tired of overthinking, spinning in circles, and doing "all the things" with minimal results, great! Because I'm all about simplicity, ease, and grace.

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What part does doubt play in your business? If you aren't growing, it is likely influencing your outcomes. It's time to overcome doubt! The easiest way to overcome doubt is to read scripture and see the many examples that God gave us to prove He is trustworthy. I recently studied the gospel of Luke in a Bible study with Priscilla Shire. She has an eloquent way of explaining scripture and helping me see where my thoughts or attitude are lacking. When studying Luke chapter 5, we focused on Simon. Doubt is what Simon must have been feeling. He had been fishing all night and had had nothing to show for his efforts—no fish. We know he was ready to pack everything up and go home because his boat was near the shore, and he was cleaning his nets. Jesus sat in Simon's boat while he taught the crowd of people who had come to see Him. After He finished teaching, He told Simon to take the boat to the deep water and lower his nets. But here's what Simon responded in verse 5, "Master, we’ve worked hard all night and haven’t caught anything. But because you say so, I will let down the nets.” To respond like this, Simon had to trust God to overcome doubt. He had been out fishing all night with no catch. Jesus was now telling him (after he cleaned the heavy nets) to get back in the boat and cast his nets in deep water. I'm pretty sure Peter was overwhelmed and in complete doubt as to why Jesus would tell him to go to deep water and cast his nets, especially after not catching anything in the more shallow water where they were accustomed to fishing. And not only did Jesus want Simon to trust him about putting out his nets, but once Simon caught all the fish and his partners helped bring them in, Jesus said to them, “Don’t be afraid; from now on you will fish for people.” So they pulled their boats up on shore, left everything, and followed Him. No doubt, only obedience.  We miss the boat and don't overcome doubt. Can you imagine the frustration of fishing all night with nothing in your nets—nothing to show for your efforts? If your business is anything like mine, there have been times of empty nets—no new clients, a drought. And then, being told to take the large, heavy nets you cleaned to fish again? But Simon followed Jesus' instructions and caught so many fish he needed help bringing them in. If you feel frustrated, it's time to put up your shield of faith to know away the fiery darts of doubt that Satan has been shooting at you. Read the full show notes and access all links.   Sometimes, planting yourself in the right environment can make all the difference. Whether you are already in a coaching program or are only now thinking about a coach, the Success Without Social Business Growth Academy may be the perfect fit for you to grow your business and your faith simultaneously. Learn more about the academy and join today.

Trust God to Overcome Doubt

When pivoting your business, what are the things to do and not to do to pivot successfully? Successfully pivoting your business isn't as complicated as you might think. The first step is identifying who fits the new soulmate client description in your community. These people will become your low-hanging fruit. Be consistent when pivoting your business. Jen has already been talking about time management but with stepmoms, not specifically entrepreneurs. However, because she has entrepreneurs within her community of stepmoms, time management should continue to be a consistent focus. Communication is crucial for successfully pivoting your business. People will respect that you are upfront with them about changing your business. Invite them to continue to follow your journey. Even if they are not your new ideal client, they may become your new ideal client. In addition, if people in your community fit the new ideal client description, they will become your support system, first clients, or source of word-of-mouth referrals. What do you do about your podcast when changing your business? If you are pivoting your business and have a podcast, you may feel you have additional problems on your hands. However, you can simplify this transition. When you have built a successful podcast that is highly ranked, has a following, and has many reviews, there is no reason to scrap what you've built and start over. Pivoting a business can be time-intensive and overwhelming. Don't add starting your podcast over from scratch to your to-do list if you don't have to. Remember that you have a built-in audience who will follow you to the new podcast and help spread the word because they already know, love, and trust you. On the new podcast graphic, you can include the phrase, formerly known as, so that people can readily recognize that you are the host and will be sharing the same quality of content. You can keep your brand assets to help you stay recognizable and capitalize on the brand you've already built. Incorporating your former key phrases with your new podcast allows you to maintain some SEO stability as you transition the show. This means your name, keywords relating to your soulmate clients, and the solution you provide for them, i.e., time management for women, time management for stepmoms, time management for entrepreneurs, time management for women entrepreneurs, and time management for entrepreneurs who are stepmoms. If your focus was formerly on time management for stepmoms, now you are linking time management to your new audience of women entrepreneurs. Your URL is important - take it with you. Any time you change your business name or podcast name and URL, redirect the old URL to the new URL. That way, if people search for your past name or URL, they will be redirected to your new show and business. This will help you avoid broken links. Learn more about and connect with Jen Rogers.  More on how to successfully pivot or rebrand your business.   Apply for a Thinking it Through Wins and Wisdom Feature on The Robyn Graham Show.

322. Pivoting Your Business and Podcast to Reach a New Audience - Thinking it Through Wins and Wisdom Episode

Over a million people started businesses in 2023. Twenty percent of new businesses fail within the first twelve months. How can you build a solid foundation for your business to avoid being a statistic? Forty percent of businesses fail within the first three years. With such alarming statistics, the question becomes, what does a business need to succeed? First and foremost, you must build a solid foundation. What does building a solid foundation for success for your brand and business mean? Building a solid foundation for your brand and business means taking the smart action steps in the correct order. Not piecemealing your business strategy and leaving success up to hope. When you build a solid foundation upfront, the sky becomes the limit. You won’t have to backpedal. There will be no one step forward, two steps backward. Likewise, you won’t have to fail your way forward. I can tell you from experience that trying to grow and scale your business alone is no fun, and you will do a lot of backpedaling. Not only is it not fun, but it also delays progress and achieving goals. So, what does a business need to succeed? Of course, there are many facets to a successful business, but the core components you need include:   Clarity   Website   Personal brand strategy   Business plan   Offers/Pricing   Processes and Automation   Brand marketing strategy   What does a business need to succeed? Not social media. Digital marketing is a crucial component of your business strategy. However, social media is not the be-all and end-all of digital marketing. You can  grow your business without social media. More critically, it is worth noting that your business's foundation is not built on social media. All foundational components of your business are on platforms that you own. Your website, email list, and podcast if you have one.  Does your business need a health check? When did you start your business? How long have you been trying to grow it to a sustainable level of success, where clients find you like clockwork? I'm offering a business health check if you aren't where you want to be. This entry-level, low-ticket offer will give you an extra set of eyes on your business. I will do a deep dive review of your business - your personal brand, messaging, website, and overall online visibility. Upon completion of the evaluation, you will receive a video recording and PDF with my recommendations and strategies that you can implement immediately for more opportunities to attract clients and achieve sustainable success. Click here to learn more about the Business Health Check and purchase yours today. Additional resources to help you succeed:  How To Start and Grow A Blog To Reach Your Ideal Audience  5 Crucial Strategies To Start And Grow A Sustainable Business Without Social Media Read the full show notes and access all links for additional resources on each component listed above. 

What does a business need to succeed?

Are you struggling to reach the level of success you desire? Yes? So then, what do you need to do to be successful? Three key things. If you have felt overwhelmed with growing your business, you must have asked the question, what do you need to do to be successful? The fact is, there are three crucial components to entrepreneurial success. The most important is a positive mindset. The three things you need to succeed A positive mindset, strategy, and action—that's it. Many struggle to achieve a positive mindset because they are looking for it in the wrong places - worldly places, new age philosophies, and other people. Without a positive mindset, you cannot focus on creating efficient strategies that will guide you to success. And without strategy, you don't know what action to take. In addition, mindset influences the actions you take. You will not take positive, effective action if you have a negative mindset. Before we go any further, recognize that you need help to succeed. You may be surprised at where the best help will come from. What do you need to do to be successful? Prioritize your mindset, as it is the most important of the three. You can create strategies all day, but if your mindset—your beliefs and thoughts—is unfavorable, you will not implement the plan effectively or make the right choices to take the right actions. With that said, what do you need to do to be successful? Focus on your beliefs and thoughts. A positive mindset comes from the Word of God. How can you adopt a positive mindset when you feel stuck in a cycle, maybe a life-long cycle, of doubt, fear, self-criticism, imposter syndrome, and lack? God gives us specific advice on this in Scripture. In 2 Corinthians 10:4-5, Paul says, "The weapons we fight with are not the weapons of the world. On the contrary, they have the divine power to demolish strongholds. We demolish arguments and every pretension that sets itself up against the knowledge of God, and we take captive every thought to make it obedient to Christ." In Romans 12:2, Paul wrote, "Do not conform to the pattern of this world but be transformed by the renewing of your mind. Then, you will be able to test and approve what God’s will is—his good, pleasing, and perfect will." Paul tells us in Philippians 4:8, "Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things."  Read the full show notes and access all links.    Do you want help? If you'd like help navigating the world of entrepreneurship with a positive mindset, join us in the Success Without Social Business Growth Academy for a loving environment with like-minded people focused on faith, business, and supporting one another. Inside the academy, I teach brand marketing strategies, help you simplify and streamline your business, and hold you accountable for taking intentional, effective action so that you can grow your business and positively impact your soulmate clients. Join the academy today! 

What do you need to do to be successful?  - Friday Faith Foundations

Stop trading time for money. That is a mindset of lack, and God didn't create you for lack; He created you for an abundant life in Him. How can you develop an abundance mindset? The transformation from a lack mindset to an abundance mindset begins with Scripture. It's also important to recognize that trading time for money as an entrepreneur is not an abundance mindset. The Bible tells us we have an abundance. It all began when God created the world. He made it plentiful, beautiful, and perfect. Then, He created Adam and Eve. And the world was still perfect—until. . . Satan distracted Eve. The Garden of Eden was abundant in everything Adam and Eve needed to live. According to the free dictionary, the name Eden means a delightful place, a paradise. In addition, it is a state of innocence, bliss, or ultimate happiness. God created Eden as the perfect place for Adam and Eve to live abundantly. In Genesis 2:16, God told Adam, “You may freely eat the fruit of every tree in the garden, and in verse 17, the exception was given. He was not to eat from the tree of the knowledge of good and evil." Eat freely from every tree except one. Instead of seeing the abundance she had, Eve let Satan convince her she was living in lack because of the one tree she was told she couldn't eat from. How often do we follow Eve's example and focus on what we don't have instead of the abundance God has given us? Satan distracted Eve. And he distracts us today, too. Think about how often you think of what you don't have instead of what you do. Many of us complain about not having enough time. Eve had everything she needed, but the devil made her doubt that she had enough because she didn't have what the Tree of Knowledge could give her. We do the same thing when we have a scarcity mindset about time, resources, knowledge, or talents. Putting a dollar sign on our time and trading time for money is an example of seeing time as limited instead of seeing the value our gifts and knowledge allow us to provide for others and be more responsible with our time. What does Scripture say about an abundance mindset? Read the full show notes and access all links.   

Ready to stand out from your competition? Secrets to building brand credibility and increasing your bottom line, revealed!

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