In this week’s podcast, we dive deep into the importance of not raising your prices on a whim. We explore how increasing your value should be the foundation for any price increase. Learn why it’s essential to conduct thorough market research, sampling, and beta testing before deciding on a price hike.

We also discuss why charging the lowest price won’t necessarily attract better customers and how undercharging can lead to unnecessary anxiety. Tune in to discover how to build a sustainable business without relying on discounts and sales.

Don’t miss out on these crucial insights for pricing your products or services effectively!