Regardless of your role, this conversation is relevant to you.

You'll leave it with an improved understanding of what data monetization is and why its so important to be thinking about it!

Data Juice & Infonomics author Doug Laney joins me for a discussion on the extraordinarily impactful topic of data monetization.

In our conversation we discuss:

• How Doug got into the data & analytics field
• What it means to monetize data
• Examples of how organizations can monetize their data

BONUS: Doug has made a generous offer to giveaway 12 free copies of his new book to listeners of this episode. Be sure to listen to the end to learn how to enter for free!

Links referenced during the episode:

Doug's LinkedIn profile:

https://www.linkedin.com/in/douglaney/

Doug's Courses on Coursera:

https://www.coursera.org/instructor/dblaney

Doug's Work at the University of Illinois:

https://giesbusiness.illinois.edu/profile/douglas-laney

West Monroe (the company Doug works for):

https://www.westmonroe.com/