Most real estate agents are chasing deals.

Very few are building a brand that actually brings the business to them.

In this episode of Educating Homebuyers, we sit down with a Des Moines real estate agent who’s done exactly that. We break down what’s actually working right now in today’s market, how buyers should be thinking about interest rates, and what agents need to be doing if they want to stand out.

If you’re thinking about buying a home or you're in real estate and want to grow your business, this episode is packed with real, practical insight.

⏱️ Chapters

00:00 – Intro
00:33 – Why most agents struggle to stand out
01:12 – Getting started in real estate (and early success)
02:36 – How to win FSBO conversations
04:13 – Why content + education builds trust
04:41 – The easiest way to generate opportunities (new construction strategy)
07:24 – Why understanding the market actually matters
08:09 – What’s really driving interest rates right now
10:23 – Why timing the market doesn’t work
12:08 – The right way to think about buying in today’s market
14:56 – Why people will still move (regardless of rates)
17:18 – First-time homebuyers: what’s changed
18:28 – Why expectations are hurting buyers
20:49 – How to structure a home buying game plan
21:56 – The real reason affordability feels harder today
23:18 – What’s actually happening with inventory
25:07 – Why you need to control what you can control
26:45 – The hidden danger of easy debt
28:22 – Does content actually generate business?
31:16 – Why content builds trust (even if it doesn’t create leads)
33:15 – Stop overthinking content
35:35 – Simple content ideas that actually work
36:29 – Final thoughts + where to connect