We've all heard “the customer is king” and that we need to smile every time we greet a customer. But is that real customer service? Should we always give the customer what they want? Are some customers more valuable than others? Do we treat customers differently? In today's episode we're going to talk about what is real customer service and how it relates to the rest of your business. We'll go well beyond a simple smile and a handshake and instead focus on real customer needs and how to meet them to grow your business.