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Overview Deborah Morton shares what conference season is signaling for 2026. She flags brokerage consolidation, the race to control consumer data, and how fast tech and AI are reshaping the business. She also explains why ongoing education protects clients, from contract updates to marketing and financing strategy. She notes 2025 saw the lowest transaction volume in over thirty years, which made affordability and condo headwinds feel even sharper for sellers.
Caller Q&A
Looking Ahead Expect more movement in 2026 around affordability tools, lender creativity, and continuing contract updates. Deborah is watching how consolidation and data strategy affect consumers and independents. Her focus is keeping listeners informed so they stay in the driver’s seat with choices and the right experts.
Practical Tips
Timestamps
By Inside Georgia Real Estate | Clearly GeorgiaOverview Deborah Morton shares what conference season is signaling for 2026. She flags brokerage consolidation, the race to control consumer data, and how fast tech and AI are reshaping the business. She also explains why ongoing education protects clients, from contract updates to marketing and financing strategy. She notes 2025 saw the lowest transaction volume in over thirty years, which made affordability and condo headwinds feel even sharper for sellers.
Caller Q&A
Looking Ahead Expect more movement in 2026 around affordability tools, lender creativity, and continuing contract updates. Deborah is watching how consolidation and data strategy affect consumers and independents. Her focus is keeping listeners informed so they stay in the driver’s seat with choices and the right experts.
Practical Tips
Timestamps