Longtime real estate leader Craig West traces his journey from a 19-year-old rookie hustling farmland listings to CEO of a Berkshire Hathaway, using four decades of market cycles, personal setbacks, and industry upheaval to argue that real estate success is never about quick wins. He reminds agents that this business is a marathon, not a sprint, built on relationships, consistency, and long-term thinking, whether navigating recessions, adapting to technology and AI, mentoring young agents, or redefining leadership through abundance rather than scarcity. Craig shares hard-earned lessons about resilience, legacy, and the tradeoffs of ambition, offering a grounded blueprint for building a sustainable career—and life—in a constantly changing industry