If your real estate business feels like you’re doing everything but still not seeing consistent results, this episode is for you.

Jen and Annalie walk through a practical, repeatable way to audit where your business actually came from, identify the gap between last year’s production and your next goal, and build a plan to bridge that gap — without burnout or random lead gen.

This isn’t about chasing shiny objects. It’s about building a business that feeds your energy and your pipeline.

In this episode:

• How to break down last year’s closings by source
• Why your database is the foundation (but not always enough)
• The difference between increasing activity vs increasing skill
• What “pull-the-lever” lead gen actually means
• How to maximize every listing and client for momentum
• Relationship-based strategies that don’t feel salesy
• Simple systems you’ll actually stick to

CHAPTERS: 

00:00 - Welcome & hair jobs (yes, we're calling them that now) 

08:35 - The business planning framework: Finding your gap 

15:22 - Breaking down where your business actually comes from 

22:43 - Maximizing the business you already have 

31:15 - Creative lead generation: Beyond the boring stuff 

39:50 - The relational flywheel vs. the dreaded "36-touch system" 

48:30 - Client events that people actually want to attend 

56:20 - Coffee walks, pen pals & making business fun again 

01:02:45 - Open houses as lever-pullers (when database isn't enough) 

01:10:15 - Do real estate like you mean it

Email: [email protected]

Website: www.realestatedonerightishpod.com

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Real Estate Done Right(ish)

Jennifer Briggs

Annalie Nienow