This episode of the Realty Talk podcast delves into the importance of generating leads and effective marketing strategies for real estate agents in the current market. We discuss the significance of setting proper expectations with clients and being proactive alongside their guests, Suzanne, founder of Innovate Realty, and Paul. The episode also touches on recent industry news, including a lawsuit between Compass and Zillow over MLS rules. Additionally, they share a humorous real estate story and introduce a game where they guess property prices. The team finishes by discussing the fluctuating real estate market and their expansion plans, including a new office in La Jolla.