On this episode of Real Estate Matters, we break down one of the biggest shifts happening in housing right now—and why most buyers and sellers don’t fully see it yet.

The industry is caught in a battle over control: platforms vs brokerages, visibility vs access. But beneath that noise, a more important story is emerging—buyer demand is down, affordability is stretched, and many would-be homeowners are simply opting out.

We unpack what this means for today’s market, including:

• Why buyers are disappearing (and what it signals)

• The truth about interest rates vs home prices

• How the “lock-in effect” is freezing both buyers and sellers

• And what sellers must do right now to stay competitive and protect their position

If you’re thinking about buying, selling, or just trying to understand where the market is headed, this episode gives you the strategy—not just the headlines.