Staging isn’t just swapping pillows—it’s a strategy. In this episode, John Engel and Roberto Cabrera sit down with Lisa Hynes (Stage to Show) and Mike Lubin (Brown Harris Stevens) to break down what staging actually is, how to scope it, and where it reliably moves the needle. We cover how to decide which rooms to stage (and when to do the whole home), how to prioritize budget across furniture rental, art, accessories, paint/touch-ups, delivery and install, and how to measure effectiveness using days on market and list-to-sale outcomes. You’ll hear the psychology behind a powerful first impression (flow, focal points, color discipline, lighting, curb appeal), how to read a staging proposal (what should and shouldn’t be in it), and when staging isn’t the answer (and what to do instead). If you’re listing this season, this is your playbook for presentation that converts.

Watch on YouTube: https://www.youtube.com/watch?v=ekgaN12UYFA

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Keywords: #realestatestaging #homepresentation #stagingproposal #listingstrategy #buyerpsychology #daysonmarket #list-to-sale ratio #StagetoShow #BrownHarrisStevens